Understanding Pinterest as a Marketing Platform Pinterest stands out from other social media platforms due to its search engine-like behavior. Unlike other networks where users scroll through feeds, Pinterest users actively search for inspiration, products, and solutions. This intent-driven nature makes Pinterest Ads a valuable channel for brands aiming to target users at various stages of the purchase funnel. Why Pinterest Users are High-Intent Audiences Statistics show that over 80% of weekly Pinterest users have discovered a new brand or product on the platform. More importantly, many of these users are in the research or planning phase, making them open to new ideas, products, and services. Brands that capitalize on this mindset can drive both brand awareness and conversions simultaneously. Setting Up Effective Pinterest Campaigns Building a sustainable Pinterest Ads strategy involves several key steps. Each step ensures that campaigns remain effective, adaptable, and opti...
Public speaking and webinars are more than branding exercises—they are a goldmine for earning editorial backlinks naturally. By positioning yourself as a visible, credible expert in your niche, you invite event organizers, bloggers, and journalists to reference your insights, often resulting in high-authority backlinks without ever asking. This article explores how marketers, entrepreneurs, and subject-matter experts can harness the power of live events—whether physical or digital—to earn valuable links and long-term SEO equity. Why Speaking Engagements and Webinars Drive Natural Links Live events have an inherent multiplier effect. When you speak at a conference or run a webinar: Your name and business are often listed on event pages, which remain indexed on search engines. Your content is summarized or shared in recap blogs, slideshare decks, or social media threads. You generate curiosity and trust, prompting attendees to cite you or link to your site later. ...